Naming
How to choose a domain name
Audience, length, spelling and the five tests to run before you buy.
Guides
The domain is the easy part to buy and the easy part to neglect. These guides cover the work around it: choosing the name, checking the price, renewing on time, moving it safely and keeping the account secure.
Start with the decision in front of you. Every guide is written to be read once and used as a reference later.
Naming
Audience, length, spelling and the five tests to run before you buy.
Checklist
Twelve checks covering spelling, extension, privacy, ownership and renewal.
Cost
The extension, term, premium listings and renewal prices, without stale numbers.
When it is taken
Four realistic options, from another extension to buying the name safely.
Renewal
Auto-renew, recovery windows by extension and the routine that prevents loss.
Portfolio
When defensive registration protects a brand and when it is just a collection.
Privacy
What WHOIS shows, what privacy changes and where it is not available.
Transfers
Unlock, authorisation code, timing and the checks after the move.
DNS
Nameservers, records, propagation and the launch checks that catch mistakes.
Security
Locks, two-factor authentication, renewal backups and recovery steps.
Mistakes
Ten common errors, from the misspelled name to the expired card, with fixes.
Search the name you have in mind, then confirm the price, term and privacy settings before you register.